Learn about how we have helped our clients in the banking sector emerge as leaders.

A Preview to What Analytics Can Do

We work with several leading regional banks, and have gained deep insights into consumer wealth and lending behaviours. By nature of the business, banks can gain a lot of foresight into the financial future of customers. By analysing each customer's behaviour in saving, spending, lending, and investing, a bank can easily segment customers into different groups by their risk and wealth profiles. More importantly, banks can also gauge a customer's true spending power and project his/her future wealth trajectory.

 

Such information can be extremely useful to other parties, including retailers, insurers, car dealers, resorts, and luxury brands. Banks can work in partnership with such firms, where data from multiple sides are merged together in a 'sandbox' to create a unified view of the customers. The insights generated from the sandbox will in turn enable 'collaborative marketing' where the products and services from the partners and the bank are bundled together to create a seamless customer experience. For example, savvy banks have partnered with luxury car brands to target customers in the fast-rising 'future wealthy' segment. Before these customers become more affluent (and jaded by then from the endless courting that they will receive), they are invited to exclusive events and offered attractive deals with pre-approved car loans. This will help the bank and the car brand to build a stronger relationship early on with their target customer base.

Industry: Financial Services (Banking)

Strategy

Industry: Financial Services (Banking)

Strategy, Operations

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Our Expertise

We possess the expertise to optimise the following business areas using insights from data analytics.

Formulate agile, cost-effective strategies that extract latent business value hidden in your voluminous data.

Create what individual customers need 
instead of making them need it.

Lift response and conversion rates by first getting into the head and heart of target customers.

Fine-tune business processes and innovate new ones to improve efficiency and expand profit margins.

Reduce risk and monitor results in real-time to minimise the incurrence of liabilities.

Boost loyalty and strengthen relationships by exceeding expectations throughout the journey.

© 2018 PulseMetrics Pte Ltd

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Suntec Tower Three

Singapore 038988

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