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Throughout PulseMetrics' existence, we have been advising and assisting our clients to generate business value and create new business models through innovative use of analytics. Our wealth of experience and rich knowledge-base are assets to us and also to our clients and partners.


The PulseMetrics Institute is our strategic initiative to provide thought leadership to the business community in the domain of Data Science and Data Engineering. In this new Digital Age, business leaders and the teams they manage need to routinely upgrade themselves with updated skills, methodologies, ideas, and possibilities. This is the purpose for which the PulseMetrics Institute has been formed to serve.


Having seen first-hand how some large corporations have struggled in the adoption of analytics to transform their businesses, we know a thing or two about what to and not to do. Often, the first instinct is to invest in new technology and layer them on top of existing processes. This is not the way to succeed, as it is akin to buying a fancy new car without knowing how to drive or maintain it, much less where you want to go and whether the car is suitable for the journey!

Our philosophy is built on the premise that the purpose of analytics is to sharpen business vision, while the proper use of technology is to actualise clearly-defined business goals. Therefore, the first challenge in transforming a business into a data-driven organisation is to formulate a strategic vision that is well informed. And that means having full awareness of the potential for change offered by the combination of your data, the latest technology, and top-notch analytics capabilities.

Once formulated, the strategic vision will dictate the development of new business processes and the re-organisation of internal capabilities (including sourcing of data engineering and analytics talent). The selection of appropriate technology and tools follows after that. These aspects of transformation must come together to realise the full potential of data and analytics.

Therefore, the approach that the PulseMetrics Institute advocates is driven from two directions:

  • Top-down: to inform executive management about the new possibilities, and to assist each business function in creating visions for transformation.

  • Bottom-up: to groom data science and data engineering talents and imbue them with the right skills and also the right mindset, so that seeds for innovation are planted and given the chance to bloom.

Top Down Strategy

Functional Perspectives

Executive Management

Risk Management



Product Design & Pricing

Customer Engagement

Bottom Up Skills

Advanced Topics (Innovation)

Customer Lifetime Value

Size and Share of Wallet Estimation

Text Mining

Omni-Channel Next Best Action

Social Network Analytics

Predictive Modelling & Segmentation (Techniques)

Heuristic & Regression Models

Neural Networks

Machine Learning

Clustering & Decision Trees

Customer Segmentation

Foundation Skills (Understanding)

Data Visualisation & Exploration

Analysis & Hypothesis Testing

Data Enrichment & Feature Creation

Behaviour Scoring Models

Causal Inference


Data Driven Disruption

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The world is changing rapidly and many industries are being disrupted by technology. In this age of digital transformation, established companies have to adopt new thinking and view their business operation and customer interactions as part of a "data ecosystem". The Data Driven Disruption course is designed for C-suite executives and senior management who are the “vision-setters” in their respective organisations and functions. Attendees will learn key concepts that will help frame the right questions to ask within their organisations, so as to identify areas with high potential and discover new possibilities that are enabled by AI and machine learning techniques. They will also be exposed to case studies and ideas of utilising data from large customer bases to create disruptive changes in various industries.

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Published on LinkedIn, March 27th, 2017

If you are a business leader steering a large established company, these are stormy times. Threats of disruption seem to appear from all sides. While becoming data-driven is one widely-acknowledged path to safety, there is general confusion about what that actually means. In this article, I share some of our thoughts and experiences in guiding clients through this journey. Read more...

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