PulseMetrics is a distinctive consulting firm that creates solutions in advanced analytics and advises clients on data-driven strategies. We have a successful track record in delivering significant value to our clients through projects in data science, CRM and integrated marketing


Our mission is to help our clients extract latent business value from the large amount of data they possess and apply the insights to optimise operational efficiency and formulate superior business strategies.


Founded in 2001 in the United States of America, PulseMetrics is now based in Singapore and mainly focused on serving clients in financial services and retail industries in the South East Asia region.


For each one of our clients, we have analysed their business challenges and implemented our unique analytical approach to overcome obstacles and generate value. Our projects include marketing analytics, customer segmentation, propensity modelling, Big Data initiatives, customer lifetime value prediction, pricing optimisation, and fraud detection. Some clients have even entrusted us with the responsibility of being their data science lab, where our mission is to conceive and test innovative solutions that address their specific business needs. To us, data science is as much a creative activity as it is an analytical one.

Our values

We live and breath the core values that are embedded in the design of our logo. These values form the foundation of our culture and shape the way we recruit, interact with one another, drive our business, and manage our relationships with our partners.

The Penrose Hexagon is an impossible geometry which represents our motto to "strive for the impossible". But the way we go about it has to make the results look simple & beautiful. We are joined in a circle of partnership amongst ourselves and with our clients, and the colours remind us to be dynamic & lively, yet rational & wise.

We never forget that our clients come to us by choice and we work hard everyday to keep their trusts. We encourage group collaboration while maintaining individual accountability. We cherish our team members by fostering a nurturing environment in which we can all grow together. While we aim to create opportunities for each person to florish, we celebrate all achievements collectively.


Chin Yen

Founder & Managing Director

Yen has been a data science practioner for 20 years, since the day when it was known as "intelligent systems". During this time he has accummulated extensive experience in helping banks, insurers, and other corporate clients to embrace analytics and derive competitive advantages from data. Prior to founding PulseMetrics, Yen was director of research and product management for a US company that is now part of Dow Jones.

Alan Tay

Partner, Human Analytics

Alan spent last 16 years in the human capital consulting and management, servicing both MNC & SME clients. He is an co-founder of a boutique HR consultancy firm where he partners senior management & HR leaders in hiring & retaining the right talent to create a strong organizational culture that breeds success. In his early years, Alan was in regional Finance roles with an US MNC & a HK investment holdings company. He is an Accountant by profession, having graduated from NTU with an Accountancy degree and started his career with Ernst & Young.

Wang Xin

Partner, Analytics

Wang Xin joined PulseMetrics over 10 years ago. Since that time he has been instrumental in leading key financial projects between Thailand and Singapore for some of the  largest banks and insurers. He has gained practical experiences in applying analytical solutions for financial institutions with huge data set. Prior to becoming a partner in Singapore, he spent a year in Shanghai to form PulseMetrics China. Wang Xin's passion is exploring potentials of the open analytics ecosystem which will bring about new ways for incorporating data into machine-learning, advanced analytics and applications. 


PulseMetrics and I have worked closely for 10 years now. Led by founder & CEO Chin Yen, a person of high principles and standards, PulseMetrics has been an invaluable partner in my corporate and personal business successes. PulseMetrics' value-add falls into three neat elements: (i) a highly and strategic mindset towards partnership management; (ii) a skill-set that is both strategic in its thinking yet of high quality in its execution; (iii) an unwavering flexibility and versatility to meet demands and deadlines. Highly recommend any company seeking to leverage customer insights and data analytics in their business model to partner with PulseMetrics.

Gary W. Denson

CEO & Managing Director

Please reload


© 2018 PulseMetrics Pte Ltd

  • LinkedIn Social Icon
  • Google+ Social Icon

8 Temasek Boulevard #42-00

Suntec Tower Three

Singapore 038988