What seems impossible is possible for us.
Our Story
Our first client was NASDAQ, and we developed a real-time stock market surveillance algorithm that was bleeding-age for its time.
We took on more projects in lending and wealth management, deepening our analytics expertise in retail banking.
We have since served many clients in China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand.
2001
PulseMetrics was founded in the United States long before 'data science' was known outside the academic circles.
2003
We moved our headquarters to Singapore and hired team members of various Asian nationalities.
2007
We started intense work for the financial services industry and enabled several pivotal partnerships in bancassurance.
2011
2015
Our Singapore Data Enrichment Solutions in big data was established, along with our proprietary consumer DNA methodology.
2017
Today, we have deep insights and knowledge on the Asian consumer - trends, demographic, geographic, and psychographic - especially for Southeast Asia.
Our Mission
Our mission is to help our clients extract latent business value from the large amounts of data they possess and apply the insights to formulate superior business strategies and optimise operational efficiency.
We analyse the business challenges of clients and implement our unique analytic approach to overcome their obstacles and generate value. Some clients have even entrusted us with the responsibility of being their data science lab, where we conceive strategies and test innovative solutions that address their specific business needs.
To us, data science is a creative activity inasmuch as it is an analytical one.
Our Core Values
STRIVE FOR THE IMPOSSIBLE
PRODUCE SIMPLE AND BEAUTIFUL RESULTS
A CLOSE CIRCLE OF PARTNERSHIP
DYNAMIC & LIVELY, RATIONAL & WISE
We live and breathe the design of our Penrose Hexagon.
The Penrose Hexagon is an impossible geometry that epitomises our core value to strive for the impossible. These values form the foundation of our culture and shape the way we recruit, interact, drive our business and manage our partnerships.
We work hard everyday to keep the trust of our clients.
We encourage collaborations while maintaining individual accountability.
We create opportunities for each team member to flourish while celebrating achievements collectively.
Our Founder
An effective business leader must know which insights matter most to the mission-at-hand, and be able to discern when it is appropriate to entrust decisions to machine intelligence, and when it isn't.