PULSEMETRICS INSTITUTE

Functional Perspectives

Executive Management

Risk Management

Marketing

Operations

Product Design & Pricing

Customer Engagement

Foundation Skills (Understanding)

Data Visualisation & Exploration

Analysis & Hypothesis Testing

Data Enrichment & Feature Creation

Behaviour Scoring Models

Causal Inference

Predictive Modelling & Segmentation (Techniques)

Heuristic & Regression Models

Neural Networks

Machine Learning

Clustering & Decision Trees

Customer Segmentation

Advanced Topics (Innovation)

Customer Lifetime Value

Size and Share of Wallet Estimation

Text Mining

Omni-Channel Next Best Action

Social Network Analytics

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